RIM Preps BlackBerry App World For Billing Enhancements-Increases Their Take Of Revenue

Posted on 17. Apr, 2010 by in BlackBerry

RIM has sent an email out to BlackBerry App World vendors today explaining their new terms and agreements.  The email states they are hard at work prepping for the capability to take credit card and introduce carrier billing support for applications purchased in BlackBerry App World.  According to the email in order to help facilitate the new changes RIM has had to increase the amount of revenue they take from each sale through App World.  Instead of taking 20% as they have for the past year, they are now going to take 30%.  This may not sound like a lot, but trust me to a developer this makes a big difference. Directly from the email:

The changes in these agreements include an update to the BlackBerry App World revenue share from 80% to 70%.   This change is being made to support the expansion into new markets and to allow for the additional billing models referenced above.

Are you a developer who has an application listed in App World?  What do you think about the new changes to the revenue sharing?  I would love to hear from you, either leave a comment or email me.

Full email listed below:

Attention BlackBerry App World Vendors

We hope you are enjoying the new BlackBerry App World Vendor Portal 2.0 (link to https://appworld.blackberry.com/isvportal/), which adds a variety of new features and capabilities to make it easier for you to distribute your applications on BlackBerry smartphones!

We are now taking the first step to introduce credit card and carrier billing support for BlackBerry App World, as announced at the 2009 BlackBerry Developer Conference.  These new billing models will open up additional opportunities for you to sell your applications in new markets.

In part to support the addition of these new billing models, if you are distributing paid applications, there are changes to your agreement with Digital River.  This email is provided as notice to you, by RIM on behalf of Digital River, of changes to your Digital River Vendor Agreement.  You will find both black-line and clean copies of the amended Digital River Vendor Agreement attached.

In addition, there are also changes to your agreement with RIM.  This email also provides notice to you of changes to your RIM Vendor Agreement.  You will find black-line and clean copies of the amended RIM Vendor Agreement attached.

These new agreements will also be posted in the Vendor Portal shortly.

The changes in these agreements include an update to the BlackBerry App World revenue share from 80% to 70%.   This change is being made to support the expansion into new markets and to allow for the additional billing models referenced above.

We are also introducing Bango as the Merchant of Record for carrier billed transactions.  If you are distributing paid applications, you will soon be presented with the Bango Vendor Agreement, for acceptance, when logging into the Vendor Portal.

Our goal is to ensure that BlackBerry App World provides developers with unique opportunities to successfully monetize applications created on the BlackBerry application platform.  We hope that you are as excited as we are about these new billing models.

Best regards,

BlackBerry App World Management

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