FTC approves Googles Acquisition of AdMob

Posted on 21. May, 2010 by in Tech News

Google just announced that the FTC has cleared their acquisition of AdMob adding one more dynamic to Google’s ad delivery platform. This acquisition will enhance Google’s existing expertise and technology in mobile advertising, while also giving advertisers and publishers more choice in this growing new area. After yesterdays Google I-O keynote debuting Android Froyo, and Google TV clearly challenging Apple’s iPhone OS, Apple TV and Apple’s new mobile ad platform. Read on for the official announcement from Google.

  • The deal will bring new innovation and competition to mobile advertising, and will lead to more effective tools for creating, serving, and analyzing emerging mobile ads formats.
  • This deal will benefit developers, publishers, and advertisers by improving the performance of mobile advertising, and will provide users with more free or low-cost mobile apps.
  • The deal is similar to mobile advertising acquisitions that AOL, Microsoft, Yahoo, and Apple have made in the past two years, and experts have called mobile advertising a “very fragmented” space, in which “no ad network is dominant” and “no one really knows what ad network is biggest.”

    • Today, the Federal Trade Commission cleared our acquisition of AdMob, a mobile advertising start up. We’re excited to work with Omar Hamoui and his talented team at AdMob to develop new mobile advertising solutions for marketers, mobile app developers and mobile publishers.

    The decision is great news for the mobile advertising ecosystem as a whole. This was reflected in the widespread industry support for our acquisition.

    Throughout the FTC’s review process, it’s been clear that the mobile advertising is growing rapidly.

    As mobile phone usage increases, growth in mobile advertising is only going to accelerate. This benefits mobile developers and publishers who will get better advertising solutions, marketers who will find new ways to reach consumers, and users who will get better ads and more free content.

    We’re very excited about the possibilities in this field. As an immediate matter, we’re now moving to close this acquisition in coming weeks. We’ll then start work right away on bringing AdMob’s and Google’s teams and products together. This industry is moving fast, and we’re excited to be part of the race!

    Via:Official Google Blog

    Tags: , ,

    3 Responses to “FTC approves Googles Acquisition of AdMob”

    1. sirnotene

      21. May, 2010

      The headline says FCC but the actual article refers to the FTC. The are two very different federal agencies.

      • Jason Cipriani

        21. May, 2010

        You are correct, it has been fixed. Thank You

    2. John

      21. May, 2010

      yeah.. I failed… Thanks