Google Changes Plans For Nexus One Web Store

Posted on 14. May, 2010 by in Tech News

Google has finally admitted their online only sales approach with the Nexus One was not the way to go.  Their official blog updated this morning announcing that they will start putting the Nexus One in retail stores and in customers hands before they buy it.  Admitting something didn’t work in business, especially in a company as large as Google is never easy.  Direct from Google’s blog:

Nexus One changes in availability

5/14/2010 09:30:00 AM

We launched Nexus One in January with two goals in mind: to introduce a beacon of innovation among Android handsets, and to make it quick and easy for people to buy an Android phone. We’re very happy with the adoption of Android in general, and the innovation delivered through Nexus One. Already, a lot of the innovation that went into creating Nexus One has found its way into numerous Android handsets, like the HTC Evo 4G from Sprint and the Verizon Droid Incredible by HTC.

But, as with every innovation, some parts worked better than others. While the global adoption of the Android platform has exceeded our expectations, the web store has not. It’s remained a niche channel for early adopters, but it’s clear that many customers like a hands-on experience before buying a phone, and they also want a wide range of service plans to chose from.

So today we’re announcing the following changes:

More retail availability. As we make Nexus One available in more countries we’ll follow the same model we’ve adopted in Europe, where we’re working with partners to offer Nexus One to consumers through existing retail channels. We’ll shift to a similar model globally.

From retail to viewing. Once we have increased the availability of Nexus One devices in stores, we’ll stop selling handsets via the web store, and will instead use it as an online store window to showcase a variety of Android phones available globally.

Innovation requires constant iteration. We believe that the changes we’re announcing today will help get more phones to more people quicker, which is good for the entire Android ecosystem: users, partners and also Google.

Posted by Andy Rubin, VP, Engineering

Google was always looked at a little funny for trying this approach, especially when sales reports started to come out that showed the Nexus One was not performing as many had expected.  Then with the Nexus One being dropped by both Verizon and Sprint it raised even more questions regarding their philosophy.

Via: Engadget

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